FLORIDA’S NATURAL
Florida’s Natural is a citrus co-op and the only national OJ brand that’s owned by the farmers who grow the fruit. Each farmer takes care of the next because when one succeeds they all do. Their care and passion for what they grow and how they make it can be tasted in every glass.
To extend the campaign we shot a series of short videos talking about the co-op way of doing things.
Internet, meet Spokesfarmer. Spokesfarmer, meet literally everyone.
Juice made by farmers.
A campaign made with them.
Florida’s Natural does things a little differently, so we followed suit. Florida’s Natural is a co-op of family farmers. Some have been making juice for generations. They put deep care and pride into everything they make, so we asked them to help us make the campaign too.
Director: JJ Adler
ProdCo: Ruckus Films
GCD: Max Godsil
CD: Gabi Hastings
Agency Prod: Alex Kobak